Personalized Wine Picks from inclub


Let’s talk about wine, shall we? I don’t know much about wine, other than I feel in love with it at an early age. My father was French and my mother was enlightened or irresponsible enough to let me sip on the good stuff starting at a pretty young age. They never let me more than taste wine though, I wasn’t a drunken third grader or anything. Their philosophy was as long as nothing was forbidden, I’d never overindulge. I enjoyed my mother’s homemade wine, the neighbor’s blackberry wine, and my aunt’s strawberry wine. But most often though I would enjoy wine in the kitchen with my mom while we were cooking.  We’d pour a big glass, then pour what we needed into the recipe and share what was left.

As I’ve grown, I’ve learned to broaden my horizons from sweet wines to more complex dry white wines and red wines. However, I still don’t know much about wine, other than I like this one and don’t like that one. I’ve learned that price point rarely  makes a difference to my palate, so I try what’s in my budget. But finding new wines that I like, that’s the hard part.

Every week when I go to the  grocery store my last stop is the wine isle. It’s a huge isle filled with nothing but wine. It’s daunting, overwhelming and filled with other customers that seem to be in the same wine glazed daze as me. I’ve heard all the tricks to trying new wines, sometimes they work, and sometimes they don’t. I steer clear of any wines that have gimmicky looking labels, especially those wines with animals on the labels. I’m drawn to pictures on labels of homes or estates.  I stick to my budget for bottle of around $15 (or under), and hope for the best. All too often though, I’m disappointed in the wine I’ve picked out, so I usually just stick to my bottle of so-so wine that we’ve been buying for years. The good old stand by.

Now I’ve tried going into the liquor store and asking for suggestions and it didn’t turn out too well. I’ve also went into local wine shops, and didn’t have any better results than the liquor store. But about a year ago I found a new local wine shop near  my house.  Every bottle that we tried seem to be especially hand selected just for us. The owners of the store just happen to have the same palate as us for wine, and we felt like we hit the lottery. Every time I went in the store for about 6 months or so, it was heaven. I couldn’t pick a bad bottle. But the downside was, it was expensive, really expensive, and they closed, of course, just our luck. But then I found invino.

invino is the flagship property of Good Company Wines and the original private sale site for wine. Their new inclub is a state-of-the-art wine club that uses algorithm-based selections to tailor shipments to individual palates. The service is consistent with the founders’ pioneering platform of highly curated wine discovery, along with access to the best values online. “We developed hundreds of meta-data points to create palate settings for each member,” says invino and inclub co-founder and CEO Tony Westfall. “This is the first and only 100% customized club that has a Palate Guarantee™. It’s the wine club for the modern enthusiast: personalized and effortless.”

With inclub, members have the ability to choose the amount, frequency, and quality of the wines they receive, and adjust those preferences whenever they wish. Members may opt to focus on collectors’ wines, everyday Californians, bold reds, or artisan wines—and can further customize beyond those categories. The Palate Guarantee™ helps ensure members will like the wines they receive.

“If one month you want special-occasion Napa Cabs and the next month you want everyday sparkling selections, you only need to take a few seconds to modify your selection, and our algorithm will do the rest,” says Westfall. “Our satisfaction guarantee encourages adventure. Wine discovery should be without risk.”

Founded by wine-industry and startup veterans, with offices in Sonoma and San Francisco, inclub’s mission is to bring unprecedented wine discovery and value in the form of an innovative wine club. invino and inclub partner with hundreds of labels around the world, from under-the-radar producers to well-known brands. Wines are sourced by a panel of experts, and offered to members at preferred pricing. “This is what bespoke looks like,” says co-founder and CBO Danielle Westfall. “You can set your preferences to enjoy Champagne at summer weddings, Pinot Noir in the fall, and French wines for holiday entertaining. It’s made to meet your needs.”

Do you want free wine? Of course you do! Right now ANYONE who signs up for inclub can buy wine from invino with $20 free dollars ANY time. Since inclub is a subscription service where you taste new wines every month, the $20 can be used to buy more of the wine that you like 🙂 A $20 credit will automatically be added to anyone’s account that signs up for inclub during this promotion. The $20 never expires.

Be sure to check out some of my favorite recipes with wine:

This post sponsored by invino. All opinions 100% mine.

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